Honour Club Estonia 2017 – full of speed & positive surprises Honour Club Estonia 2017 – full of speed & positive surprises

Honour Club Events

The most prestigious supercar event in Estonia.

Honour Club Estonia 2017 – full of speed & positive surprises

July 18, 2017

In the second week of June, supercar enthusiasts from all over Scandinavia gathered in Pärnu, Estonia, at one of the best racing tracks in our region, auto24ring.

During these four days, our car loving guests had the chance to have an in-depth introduction of Estonia, our digital services, investment opportunities brought to us by Rotermanni City and enjoy driving on the circuit, after which also be part of a relaxing entertainment programme.

Honour Club Events co-founder, entrepreneur and professional racing driver Sten Pentus noted that the goal of the every year event in Estonia, is on one side to gather people from our region who share similar passions, which is cars and also enjoy quality time and entertainment, but also, as these people are successful entrepreneurs in their every day lives, we offer them the opportunity to be introduced to Estonia, our digital solutions, business environment and investment opportunities. “It is important to share what we have achieved here and create mutually beneficial partnerships for Estonia” said Sten Pentus.


Honour Club Estonia 2017 guests had the chance to visit the most modern business hub in Tallinn city centre, the Rotermann City. After all the cars were parked right at the Rotermanni square, we were welcomed by the e-Governance Academy, where Taavi Rõivas and Mrs. Sandra Roosna gave a thorough introduction and presentation about our e-society, what have been the steps further from last year and how are e-systems, developed in Estonia, changing the world.


Besides the cultural and business introductory programme, our guests enjoyed three full days of adrenaline at the great auto24ring circuit with lots of driving, professional instructors, great weather, the reasonably priced car competition brought to us by Viking Motors and of course moments to sit back and enjoy a delicious lunch with an overview to the circuit.


For us, it is very important that our guests feel good at every stage of their stay. After a busy day at the circuit, evenings are for relaxing, good entertainment and of course excellent food, brought to us by the superb chefs of Hedon SPA hotel restaurants. We had the pleasure to enjoy a great musical performance by the Estonian artist Kristjan Kasearu, introduce Estonias very own high quality lingerie brand BonBon Lingerie and enjoy a beautiful Gala dinner with a spectacular entertainment programme.


“We are very grateful for everyone who helped to make Honour Club Estonia 2017 happen, who helped to spread the word about our country and who joined the event, we are truly honoured”, said Sten Pentus.


Over 80 participants took part of Honour Club Estonia 2017, all over Scandinavia and the Baltic States. This most prestigious supercar event in Estonia is held once a year and the next event will take place in Summer 2018.

Honour Club Estonia partners in 2017: Bondkick, Prike, Iglu, MaxBuild, Stickit, Tallink, Pure Mobile carwash, USS, Balbiino, RedBull, BonBon Lingerie, Sugar NightClub, Rotermann City, e-Governance Academy, Viking Motors, Lamborghini Tallinn.

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